Jean-Noël Kapferer: The New Strategic Brand Management - Advanced Insights and Strategic Thinking

The New Strategic Brand Management: Advanced Insights and Strategic Thinking

Autor: Jean-Noël Kapferer

Książka w miękkiej okładce
Kategoria: Strategie w biznesie
Kategoria: Zarządzanie i techniki zarządzania
Kategoria: Sprzedaż i marketing
Kategoria: Badanie rynku
Cena internetowa: 52.06 EUR (ok. 221.16 zł)
(aktualizacja cen dnia 20.08.2025)

Darmowa wysyłka do Polski więcej

Ocena czytelnikόw i komentarze: Amazon

Zobacz i Zamów

Książki z kategorii Badanie rynku

Więcej od książek

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home Cena: 13.86 EUR 58.88 zł Pokaż szczegόły	The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust Cena: 14.77 EUR 62.75 zł Pokaż szczegόły
Consumed: How We Buy Class in Modern Britain Cena: 13.78 EUR 58.54 zł Pokaż szczegόły	Punters: How Paddy Power Bet Billions and Changed Gambling Forever Cena: 24.64 EUR 104.68 zł Pokaż szczegόły
PUNTERS: How Paddy Power Bet Billions and Changed Gambling Forever Cena: 16.62 EUR 70.61 zł Pokaż szczegόły	Punters: How Paddy Power Bet Billions and Changed Gambling Forever Cena: 12.68 EUR 53.87 zł Pokaż szczegόły
Building Strong Brands Cena: 31.07 EUR 131.99 zł Pokaż szczegόły	The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Cena: 15.20 EUR 64.57 zł Pokaż szczegόły
Focus: The Future of Your Company Depends on It Cena: 19.28 EUR 81.91 zł Pokaż szczegόły	The Power of Business En Español: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market Cena: 21.36 EUR 90.74 zł Pokaż szczegόły
Influence: The Psychology of Persuasion Cena: 27.94 EUR 118.70 zł Pokaż szczegόły	The Predictably Irrational CD: The Hidden Forces That Shape Our Decisions Cena: 51.41 EUR 218.40 zł Pokaż szczegόły
Capitalism, Socialism, and Democracy Cena: 18.24 EUR 77.49 zł Pokaż szczegόły	Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation Cena: ~~20.53 EUR~~ 0.00 EUR ~~87.22 zł~~ ok. 0.00 zł Pokaż szczegόły
Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market Cena: 31.23 EUR 132.67 zł Pokaż szczegόły	The Thank You Economy Cena: 41.12 EUR 174.69 zł Pokaż szczegόły
The Upside of Irrationality: The Unexpected Benefits of Defying Logic Cena: 19.21 EUR 81.61 zł Pokaż szczegόły	The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and Home Cena: 13.13 EUR 55.78 zł Pokaż szczegόły
Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy Cena: 33.34 EUR 141.64 zł Pokaż szczegόły	Blind Spot: Why We Fail to See the Solution Right in Front of Us: How Finding a Solution to One of the World's Greatest Mysteries with the Verifier Method Changes the Way We Approach Success Cena: 35.44 EUR 150.56 zł Pokaż szczegόły

bestsellerbooks.pl

Książki angielskie tanio
Bezpłatna wysyłka do Polski

The New Strategic Brand Management: Advanced Insights and Strategic Thinking

Książki z kategorii Badanie rynku

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust

Consumed: How We Buy Class in Modern Britain

Punters: How Paddy Power Bet Billions and Changed Gambling Forever

PUNTERS: How Paddy Power Bet Billions and Changed Gambling Forever

Punters: How Paddy Power Bet Billions and Changed Gambling Forever

Building Strong Brands

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Focus: The Future of Your Company Depends on It

The Power of Business En Español: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market

Influence: The Psychology of Persuasion

The Predictably Irrational CD: The Hidden Forces That Shape Our Decisions

Capitalism, Socialism, and Democracy

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

The Thank You Economy

The Upside of Irrationality: The Unexpected Benefits of Defying Logic

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and Home

Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy

Blind Spot: Why We Fail to See the Solution Right in Front of Us: How Finding a Solution to One of the World's Greatest Mysteries with the Verifier Method Changes the Way We Approach Success

Informacje o nowościach

Wszystkie kategorie

Badanie rynku

Popularne książki

Najczęściej szukana książka dnia