234.74 zł - T. Calkins, Tim Calkins: Defending Your Brand

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Autor: T. Calkins, Tim Calkins

Książka w twardej okładce
Kategoria: Rywalizacja w biznesie
Kategoria: Strategie w biznesie
Kategoria: Zarządzanie i techniki zarządzania
Kategoria: Teoria i zachowanie organizacyjne
Kategoria: Sprzedaż i marketing
Kategoria: Badanie rynku
Cena regularna: ~~58.41 EUR (ok. 247.45 zł)~~
Rabat: -5 %
Cena internetowa: 55.41 EUR (ok. 234.74 zł)
(aktualizacja cen dnia 22.10.2025)

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Ocena czytelnikόw i komentarze: Amazon

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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

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Punters: How Paddy Power Bet Billions and Changed Gambling Forever

PUNTERS: How Paddy Power Bet Billions and Changed Gambling Forever

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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Focus: The Future of Your Company Depends on It

The Power of Business En Español: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market

Influence: The Psychology of Persuasion

The Predictably Irrational CD: The Hidden Forces That Shape Our Decisions

Capitalism, Socialism, and Democracy

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

The Thank You Economy

The Upside of Irrationality: The Unexpected Benefits of Defying Logic

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and Home

Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy

Blind Spot: Why We Fail to See the Solution Right in Front of Us: How Finding a Solution to One of the World's Greatest Mysteries with the Verifier Method Changes the Way We Approach Success

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